The History of Land Rover

Land Rover is an iconic British brand, which has grown in popularity since it was first launched in 1948, including becoming a favourite among the Royal Family.

Now consisting of three Land Rover models and four Range Rover models, let’s take a look at the history of the Land Rover family.

Introducing Land Rover

After a design was created in 1947, Land Rover was first introduced at the Amsterdam Motor Show on 30th April 1948.

After the immediate success of the first series, Land Rover kept getting bigger and better and Series II was unveiled 10 years later with a more refined design, including a larger engine and a wider body.

In 1959, a huge milestone is reached as the 250,000th Land Rover rolls off the production line and over the next few years, the Land Rover design continues to evolve along with the launch of new models that still capture the four-wheel drive off-road capabilities that the brand is well known for.

Older green model of Land Rover

The launch of the Range Rover

Range Rover was officially launched in 1970 after the Rover Company began experimenting with ideas for the Range Rover as early as 1952.

The Range Rover incorporates off-road capabilities with high-end luxury and was marketed as a vehicle for taking the family on holiday. The
vehicle was another huge success with production reaching 100,000 in 1982.

Find out more about the history of the Range Rover.

Range Rover vehicle on the road

Timeline of Land Rover’s history

  • 1948 – The first Land Rover was introduced
  • 1958 – Land Rover Series II was launched
  • 1961 – Land Rover Series IIA was launched
  • 1966 – Production reaches 500,000
  • 1970 – The first Range Rover was introduced
  • 1971 – Land Rover Series III was launched
  • 1976 – Production reaches 1 million
  • 1980 – Four-door Range Rover was launched
  • 1983 – Land Rover 110 was introduced
  • 1984 – Land Rover 90 was introduced
  • 1989 – Land Rover Discovery was introduced
  • 1990 – Land Rover 110 and 90 models renamed Land Rover Defender
  • 1997 – Land Rover Freelander was introduced
  • 1998 – 50th anniversary of Land Rover
  • 2005 – Range Rover Sport was introduced
  • 2012 – Range Rover Evoque was introduced
  • 2017 – Range Rover Velar was introduced
  • 201870th anniversary of Land Rover

Land Rover’s ownership

Land Rover began as the Rover Company up until 1967 when it was acquired by Leyland Motor Corporation.

In 1978, Land Rover officially became its own company under the British Leyland Motors umbrella.

In 1994, the Rover Group was acquired by BMW. By 2000, the Rover Group was broken up and Land Rover was sold to Ford, forming part of its Premier Automotive Group. In 2006, Ford also purchased the Rover brand from BMW.

By 2008, Tata Motors purchased both Land Rover and Jaguar from Ford and Jaguar Land Rover Limited was established.

Land Rover logo

Land Rover’s Royal Warrant

Throughout its history, Land Rover has always been a popular vehicle among the Royals and was granted a Royal Warrant by King George VI in 1951.

This Warrant is granted as recognition to those who have supplied goods or services to HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales, or their households.

Alongside Jaguar, Land Rover is the only automaker to have been granted all three of the Royal Warrants.

Specialist Land Rover garage

The team at Broadfield’s Garage is looking forward to what Land Rover brings us next.

Broadfield’s Garage is an independent specialist Land Rover garage with over 12 years’ experience providing a range of Land Rover services with a specialism in Discovery, Defender, Freelander and Range Rover models. For more information, get in touch today.

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